First Generation

1. First Generation (1944-1959) Vacuum tube as a signal amplifier, it was a typical first-generation computer. Initially, vacuum tubes (vacuum-tube) are used as a component of the signal amplifier. Raw materials consist of glass, so much has disadvantages, such as: easily broken, and easy to distribute the heat. This heat needs to be neutralized by other components that serve as a coolant. And with the additional component, the computer finally appeared to be a big, heavy and expensive. In 1946, the world's first electronic computer the ENIAC sesai made. On the computer contained 18,800 vacuum tubes and weighs 30 tons.So large in size, to the point that requires a separate classroom. In the seems image ENIAC computer, this is the world’s first electronic computer that has a weight weighing 30 tons, length 30 M and 2. 4 M high and requires 174 kilowatts of electrical power. * Colossus was the first electronic computer of this era. It’s every aspect was kept secret by Bri tish Government. * This is the world’s first electronic computer that has a weight weighing 30 tons, length 30 M and 2. 4 M high and requires 174 kilowatts of electrical power. * In 1945, Von Neumann Architecture was introduced.Eckert and Mauchley began working on EDVAC (Electronic Discrete Variable Automatic Computer) but it never completed. Later Von Neumann developed his own EDVAC (IAS machine). * In 1946, the development of ENIAC (Electronic Numerical Integrator and Computer), which was started in 1943, was completed. * Some other computers of this generation are UNIVAC, MARK II, MARK III, Z2, Z4, SSEC (Selective Sequence Electronic calculator) and some IBM computers series such as IBM 604, IBM 650, IBM 701, IBM 702. * In 1954, first version of FORTRAN (Formula Translator) was published by IBM

M Analysis

Introduction Marks & Spencer is a British retailer with over 800 stores in more than 30 countries around the world. It is the largest clothing retailer in the UK, as well as being a food retailer. Most of its domestic stores sell both clothing & food, and since the year  2000 Marks & Spencer have started to expand into other ranges such as home wares, furniture & technology. Marks & Spencer became the first British retailer to make a pre-tax profit of over ?   billion â€Å"BBC News online 1998† Though a few years later Marks & Spencer were hit  by the â€Å"credit crunch† which has had a dramatic effect on the company as they struggle in the current economical climate. M&S is a successful company. In macro-environment, M&S obeys the government and protects the natural environment. Moreover, M&S is influenced by the factors of economic, social, and technological to make its business strategies. On the other hand, in micro-environment, the M&S has created a good an d long-term relationship with the suppliers and customers.From the SWOT analysis, the most important factor for M&S is to satisfy customer needs. On the other hand, the main disadvantage is the lack of clothing market segmentation that causes M&S to lose its brand awareness among the existing customers. The significant strategies of M&S are creating potential customers and maintaining the existing customers. To sum up, the analysis of M&S has found that its business structures follow the trend of society, keep the position in the market, and increase its potential market share. MissionThe mission of the M&S is to make as high quality accessible to all. Marks & Spencer is a leading British retailer of clothing, food and household goods. They prefer to call themselves â€Å"Marks & Spencer,† using an ampersand instead of the word â€Å"and. † Their logo is a style form of the characters â€Å"M&S. † They have a â€Å"Plan A† for tackling environmental issue s â€Å"because there is no plan B. † M&S outlines its core business as clothing and Food. Its’ financial objectives is to deliver shareholder value in terms of increase returns, but also in terms of increase sales and market share in retailing.It beliefs and values are outlined as â€Å"Our customers continue to see Marks & Spencer as the place to shop for special food, produced to exacting standards†. M&S also sees its workforce as an important part of its plan and also considers modern its stores as a key corporate objective. Vision The vision of the M&S is to be the standard against which all others are measured. They sells clothes, food and home wares at more than 650 stores in Britain and about 300 shops abroad, said it expected to achieve annual benefits of around 250 million pounds by 2015-2016 from upgrading its supply chain and information technology systems.They will supply chain and IT improvements. The improvements will include shrinking the firm's network of 100 warehouses, which are run by third parties, to just four. And also to revamp its website and said it would expand its business abroad, including at least 50 stores in India over five years. They have established a long-term vision for where we want to take the business which they believe will create long-term sustainable growth. At the heart of this vision is moving the business from being product focused, store centric and UK dominated to being customer focused, multi-channel and international.M would conduct a review of its UK store network in the light of fast-growing online retail sales, with future new store likely to be offset at least in part by closures. They plan to cutting prices, stepping up promotions and introducing new products, add 800 new lines to sustain the recent improvement, including extending a trial to sell a small number of brands. They think the strong growth potential in children swear and footwear as well as home wares. PESTLE Political Fact orsThe government sets regulations for companies to abide by such as Health & Safety British Standards such as, planning for hazard identification, risk assessment and risk  control. If companies do not abide by these regulations they will be fined or even in some cases be forced to close down. Marks & Spencer did not abide by the British Standards as they were charged for neglecting health & safety regulations after a door  fell on an employee. George Blair was allegedly injured after a warehouse door in their store near Glasgow was left hanging on loose fixtures.Marks are alleged to have ignored repair requests, allowing the door to fall in to disrepair. Marks & Spencer pled not guilty to this; there is still no outcome of this trial. Also according to â€Å"BBC News 30th January 2006† Marks & Spencer would be the first major retailer to go down the Fair-trade route on both clothing and food. The fair-trade policy, which they have launched will include, cut salt and fa t in M foods, recycled packaging and animal welfare protection. Marks & Spencer Chief Stuart Rose stated, â€Å"Customers want good value, but they care more than ever how food and clothing products are made†.Economical Factors Currently the economic outlook is very uncertain and this is more than likely to affect retail sales, as people do not have the spare cash to spend on luxury items such as clothing and food luxuries. Marks & Spencer have been hit by this and have recently closed a number of stores and have had to make job cuts of 2% of their 70,000 staff. And also to show what affect the recession has had, they took the decision to have two days of 20% discounts in the run-up to Christmas.They have also recently introduced a 20% of all Wine and Champagne to keep up with their competitors. Marks & Spencer have had to change the way they market themselves so that they can try and stay ahead of the recession. Sociological factors In the last few years society has changed. In 2006 as stated by the Guardian, Chief  Executive of Marks & Spencer Stuart Rose wanted to stretch the company brand, for  example he considered selling food online as part of a plan to become a multi-channel retailer, this was obviously to keep up with the competitive market such as Asda.Asda and Marks & Spencer appeal to different markets in terms of social class and other demographics; this has a major influence on the way they respond to current issues. In response to the current cheap clothing industry supermarkets have increasingly over the last few years caught up with fashion trends, helping them to rival the high street clothing stores with their less expensive versions. Marks & Spencer is no exception to this and they have bought their clothing ranges up to date to keep up with the latest trends and to keep their customers interested.Consumer purchases are influenced by cultural, social, personal and psychological characteristics. For the most  part, marketers can not control such factors, but they must take them into account. Technological Factors Technology is vital in the retail market. Companies must manage their brand scare. First the brands position must be continuously communicated to consumers. Major brand marketers often spend huge amounts on advertising to create brand awareness and to build preference and loyalty.For Marks & Spencer to continuously communicate to consumers they need to be heavily into advertising, which they are. They have Celebrity icon Class as the Face of Marks & Spencer who appears on the adverts on the TV and she is also on their website model the M clothing, so their adverts appeal to women not only in their 20’s but also to the more mature lady so they are covering all areas with their advertising campaign. Also their  website is very appealing with bright and very easy to use, it is also constantly updated with the new M brands. Legal Factors Legislations are always changing.Marks and Spencer carry out re-training & update every year, they keep up to date with new laws or legislations, and with issues regarding Health & Safety they also ensure that their legal protection is updated. For  re-training Marks & Spencer invite business changes to the business, tax changes to the business & products changes amongst many other things. Marks & Spencer invite objectives/methods that need to be changed and new training, and also on going development. An example of legislation is the â€Å"Fair Packaging and Labeling Act (1996) – Provided for the regulation of packaging and labeling of consumer goods.Requires that manufacturers state what the package contains, who made it, and how much it contains†. Here is an example from Marks & Spencer’s website to show that they are adhere to this legislation, â€Å"Packaging helps to protect the product between being produced and used by the customer. It prevents product wastage, carries important instructions and informatio n on ingredients and helps the product look its best in the store†. Environmental Factors With the current environmental climate as it stands, issues are being promoted daily on the television, in magazines and newspapers and on the radio.All companies, industries and organizations are being pressured to change their ways when it comes to the materials they use and how they manufacture. Marks & Spencer have established their own Green Policy which they call â€Å"Plan A† The chief executive of  Marks & Spencer states that it is called this because there is no â€Å"Plan B†. Marks has today announced a 100-point five-year plan to re-engineer itself to become a carbon neutral, zero-waste-to-landfill, ethical-trading, sustainable-sourcing, health-promoting business SWOT 3. 1 Strengths 3. 1. 1 High QualityHigh quality is the major strength that makes M successful. Customers always find high quality goods such as fresh fruits, vegetables, and other superior goods i n M food hall (Ciao, 2002). With many people turning to eat vegetarian meals. M grasps the consumers need. M has high quality of products that are the food and other products, such as baby products and women under wears. 3. 1. 2 Customer Services M has high reputation for focusing on customer service. (Christie, 2002). This is one of the most important methods to make a good relationship between customers and M.For example, when women want to buy under wears for themselves, the shop assistants will help them to measure sizes and give them good suggestions. 3. 1. 3 Shopping Environment M tries to make customers feel more convenient and comfortable. It makes stores brighter, and uses modern designs (Rung 2001). All goods in the shop can be seen immediately. Furthermore, customers do not worry about being drowned in many shelves and avoiding multitudinous people. 3. 1. 4 Manager Training One of M strengths is its strict and excellent manager training system (Retail Technology,1999).Eve ry manager of M must be familiar with duty of every post. In fact, managers of M are arranged practice of every post. It helps them to improve both work experiences and management skills. 3. 2 Weakness 3. 2. 1 Clothing Lack Segmentation The clothing market of M has many segments. In fact, especially ladies outer wear, is outmoded design and cut. In addition, affluent younger consumers prefer purchasing brand-labels, such as Gap, Next and Top shop (Jobber, 2001: 149). 3. 2. 2 Stock Control The non-performance of the home delivery/shopping service even sometimes involves wedding lists.Customers were told that items were out of stock (Jobber, 2001). Customers complain the defect of e-shopping and delivery services. To some extent, M suffers from the unbalance between the stock and Information Technology System. 3. 2. 3 Waste Store Spaces Another problem is that M has many store spaces. In fact, it has added 75 percent of square foot age since the early Eighties, but its market share in clothing has not increased (Stewart, 2000). M needs to find some new products to stuff its extra spaces. 3. 3 Opportunities 3. 3. 1 Internet TechnologyInternet technology has developed fast, it offers an opportunity to increase the demand for the online products (Zakon, 1999). In terms of this circumstance, buying products online became a new trend. Customers are getting used to accept the model and adapt it to their daily lives, and the demand for this kind of products would be increased in the future. 3. 3. 2 Healthy Eating Healthy eating offers an opportunity that the demand of specific food will be increased (Leyshon, 2002). People pay attention to the life quality, they request companies to offer varied products to satisfy their needs.For example, in the food market, M does good segmentation in providing the vegetarian, low fat or organic food. This is the advantage that the competitors have not aware of it. 3. 3. 3 Marketing Extending The Company owned stores in the Republic of Ireland and Hong Kong and has 131 franchise stores in28 countries operating through a network of successful partnerships (Marks & Spencer, 2002d). In the future, the company will expand its business beyond the existing area. 3. 4 Threats Although M has its own strengths, opportunities and weaknesses, it still occurs some threats from itself and other competitors. . 4. 1 Strong Competitors Strong competitors are the most threat to M. For example, in the food market, there are four main supermarkets, such as Tesco, Asda, Safeway and Sainsbury (Oct, 2002). They provide not only high quality but also value-added products to build customers loyalty. In the clothing market, Gap, Next, Topshop and other fashionable brands may compete with M (M shuts, 2001). 3. 4. 2 The Change of Social Environment Except other competitors, M will be influenced by social environment.Since the social environment changes at any time, the customer tastes are also changed. For example, people move to other c ountries, and their culture will affect the local people lifestyles, such as eating, and dressing. M can adjust its products to satisfy different needs. 3. 4. 3 Chemical Pollution Environment pollution is a threat for M. An environmental systems manager of M claimed. Every one of the 30,000 product line that M sells is dependent on chemicals (Friend of the Earth,2002). Governments are taking measures to protect natural environment and reduce pollution.This potential risk will affect its development of M in the future. Invest strategy Focusing on improving its operations to save costs, expanding the options for customers to buy products – especially online – and driving its business outside of the U. K. The U. K. ‘s biggest department store operator told attendees at an investor day that was webcast on its website that it would improve its supply chain and implement new IT systems which would save it GBP250 million by 2015/2016 through capital expenditure over the same period of GBP1 billion.Some of those changes would include consolidating distribution sites which would mean further warehouse closures on top of the 21 already closed, sending products directly to the country of sale rather than routing everything through a central U. K. hub, and refreshing stock systems and data collection. The second stage of the company's strategy calls its 2020 program. It is to offer more choice of when and how to buy M products, with online sales a particularly large growth area especially as more people turn to shopping on the Internet.Store sales are expected to shrink slightly by 2020 to GBP206 billion from GBP212 billion this year, while online sales are expected to almost triple to GBP57 billion in 2020 from GBP21 billion this year according to research by Verdict, Forrester and Javelin Group provided by M at its investor day. Marks & Spencer aims to target some of its 8 million customers who shop online elsewhere but not at M. There is also an unt apped 21. 5 million M customers who don't shop online at all.The final plank in ITV's strategy is to grow its international business which currently accounts for 15% of M profits through 296 international stores and its online presence. The growth is expected to come from increasing the group's central and eastern European operations as well as building on its business in China and India. The company expects to open 50 stores in five years in India, and identify key regional growth areas in China where the company will focus on property, products and local sourcing.Marks & Spencer unveiled its new strategy program under the banner â€Å"2020 Doing The Right Thing† in May, which received a lukewarm reception from investors. At the time, the retailer outlined its targets but gave few details on how exactly it would implement the plans. A bellwether for British consumer sentiment, Marks & Spencer has been hit hard over the past 18 months by the economic downturn as shoppers eith er cut back spending on nonessential items or sought less expensive food and clothing elsewhere. As a result, the company has revamped its food offer and availability and introduced a budget range of grocery products.It has also cut capital spending, laid off 1,230 staff and closed some stores. At the start of the month, Marks & Spencer reported better-than-expected fiscal second-quarter sales, buoyed by the introduction of less expensive food and revamped clothing and house ware ranges. Still, it cautioned that business will remain difficult well into next year due to the economic downturn. Second-quarter group sales rose 2. 7%, due to a 9. 6% rise in international sales and a 30% jump in online sales. The company also raised its outlook on annual profit margin thanks to better stock control, sourcing and supply chain management.Targeting strategy Targeting approach used by Marks & Spencer (M&S) is more multi segment targeting than a concentrated targeting approach. When we look at the segmentation statistics, middle aged women are the prime revenue generator for the company but even the 80% of customers who bring the 20% of sales according to the 80/20 Pareto's rule can be developed to increase the sales. Therefore M has been more focused on targeting multi segments of people with good educational socio economic class and who some high income urban populations as well.M has been previously focusing on women gender only but now environmental variables are changing and M has entered into the men market with high quality products as well that has increased the brand image in the clothing and accessories industry. M cannot follow undifferentiated or differentiated approach as the product pricing techniques are such that it is targeted to limited segment of higher socio economic class, who have high demands and can afford luxury and pleasure easily. Positioning strategy M, as now has become an international brand, therefore the company needed to position its bran d in variable manner.The promotion in South East Asia region needed to be very different from what it was positioned in Britain. The company has focused a few important parameters that lift the brand in clothing industry. M has positioned its clothing and accessories with relaxation and high quality, moreover when it comes to international market specially in India where people are more in lower socio economic class and the consumer purchasing power is not equal to other international markets where M has been making profits, therefore in such regions the company has also focused on flexible pricing strategies in order to retain and add new customers.The competitors of M in the international market are large in numbers and in order to be differentiated from the others the positioning strategy currently adopted by M is well suited to the situation. The comfort and quality has been a prime concern for the clothing industry and positioning the product with such parameters requires M to provide constant results on long term basis so that the company is able to build the brand equity and customer loyalty.Positioning is promises that a company makes to its consumers and fulfilling this promise is not only the toughest task but it also need great sacrifices and unpopular decisions at times. However it is fact that if the positioning of the brand is well justified by the company with sincerity the increase in customer level is significant. In the world of similar products and services retaining customers is not easy and therefore M as a brand has to strive harder to get to the top clothing positioning.Financial position |   |Notes |As at |As at | | | |3 April |3 April | | | |2011 |2010 | | | |? m |? | |Assets |   | |   | |Non-current assets |   |   |   | |Investments in Group undertakings |C5 |9,179. 8 |9,168. 6 | |Total assets |   |9,179. 8 |9,168. | |Liabilities |   |   |   | |Current liabilities |   |   |   | |Amounts owed to Group und ertakings |   |2,591. 8 |2,603. 5 | |Total liabilities |   |2,591. 8 |2,603. | |Net assets |   |6,588. 0 |6,565. 1 | |Equity |   |   |   | |Ordinary share capital |   |396. 2 |395. 5 | |Share premium account |   |255. 2 |247. | |Capital redemption reserve |   |2,202. 6 |2,202. 6 | |Merger reserve |   |1,397. 3 |1,397. 3 | |Retained earnings |   |2,336. 7 |2,322. 2 | |Total equity |   |6,588. 0 |6,565. 1 |

Marketing and Gucci Essay

Gucci The company Gucci is well known in many countries. The moment a person hears the word Gucci what comes to mind is fashion and expesive. In 1921, Guccio Gucci opened his first store in his native country Italy. Since 1921 Gucci has evolve into one of the most exclusive store in the world. It wasnt until 1950, that Gucci became known once the green red green logo was released. In 1953 due to Guccio Gucci’s death his sons Aldo, Ugo, Rodolfo and Vasco took over the company. It is then that Gucci introduces products that are most wanted by well known celebrities. Products such as perfumes, watches, handbags, shoes, clothing and sunglasses. During the late 1970s the company faced many ups and downs. This was due to wrong business desicions and family quarrels. As of today the company remains in on the top list of the fasion industry. Week 13- Segmenting and Targeting Markets Gucci does not have a specific target market. It aims at the people that are willing to buy their products. Gucci has a successful market segmentation because it follows four basic criterias. They   have  enough customers to buy their products, it is identifiable and measurable, their market segmentation member are accessible to marketing efforts and their market segment responds to particular marketing efforts in a way that distinguishes it from Their moves into Jakarta come as some of the world’s largest markets for high-end goods sag: Sales for many high-end brands have weakened in the West, while a slowing Chinese economy has damped its consumers’ appetite for luxury. The growth of Indonesia’s economy is expected to ease this year, but the country’s ballooning middle class will drive luxury-goods consumption in the long term, according to Frederick Gibson, an associate economist at Moody’s Analytics in Sydney. other

Input Prices and R&D Allocations Analysis for Tablet Development Corp Research Paper

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Sex on Television Essay Example | Topics and Well Written Essays - 12500 words

Sex on Television - Essay Example Cope, and Erica Biely compare the findings of three such important studies with regard to the impact of sexual messages on television in their article "Sexual Messages on Television: Comparing Findings from Three Studies". According to them, mass media including television has an important influence on sexual socialization of young people with regard to their sexual beliefs, attitudes, and behaviors. "While television is certainly not the only influence on sexual socialization, adolescents often report that they use portrayals in the media to learn sexual and romantic scripts and norms for sexual behavior. Indeed, four out of ten (40%) teens say they have gained ideas for how to talk to their boyfriend or girlfriend about sexual issues directly from media portrayals." (Kunkel, Cope, and Biely, 1999, p 230). Another important article which analyzes the influence of television on the sexual socialization of various types of individuals has been "Sexual Intercourse on Television: Do Saf e Sex Messages Matter" by Kirstie M. Farrar which maintains that "empirical research suggests that televised sexual messages affect sexual socialization not only among younger adolescents but among college-age emerging adults as well, suggesting that undergraduates are still forming their sexual scripts and thus are still vulnerable to media influence." (Farrar, 2006, p 635). Therefore, this paper undertakes a reflective analysis of these two articles to determine the pertinent influence of television on the sexual socialization of individuals. In their article "Sexual Messages on Television: Comparing Findings from Three Studies", Dale Kunkel, Kristie M. Cope, and Erica Biely compare the findings of three important studies with regard to the impact of sexual messages on television on the sexual socialization of individuals. They purport that there is a mounting body of evidence documenting the possible effects of sexual content on television which suggests the positive and negative aspects of sex on television. Thus, there are empirical research evidences indicating correlations between sex on television and the early initiation of sexual intercourse by adolescents, and connection between heavy television viewing and the negative attitudes toward remaining a virgin. According to the article which presents a summary of three independent studies of sexual content on television, media effects research clearly suggests that television portrayals contribute to sexual socialization. The authors of the article maintain that it is important to identify the prevailing patterns used for presenting sexual messages on television as television is an important source of information about sex. The findings of the study, which maintains that sexual content is a common aspect of the overall television landscape, have great implication with regard to determining the influence of sex on television on the sexual socialization of individuals. "Portrayals of talk about sex, as well as sexually-related behaviors, are a potential source of socialization for most young viewers. Although most sexual behaviors shown on television are relatively modest, intercourse is frequently included. Collectively, these sexual messages provide an opportunity for the television industry to communicate an important and realistic view of the true risks associated with

International Business Management Essay Example | Topics and Well Written Essays - 3000 words - 1

International Business Management - Essay Example This essay stresses that the Argentina market fit very well with Continental’s business strategy. Basically, the core business strategy of Continental is based on its continuous growth strategy. Continental’s expansion program enables the company to maximize the distribution of its operating costs within a specific geographic area. The said expansion strategy enables the company to have the power to offer competitive market prices to its target subscribers. Even before its existing technology becomes obsolete, the management team behind Continental ensures that the company has already invested a large sum of money not only on new technologies but also in other non-traditional cable services like residential and commercial voice, video and data communications services. This paper makes a conclusion that given that Mr. Hostetter’s business strategy is based on being decisive and aggressive entry into new markets, the plan of Continental to enter into a joint-venture with Fintelco is very promising. For this reason, it is safe to conclude that Continental’s expansion approach is very much consistent with the business strategy of Mr. Hostetter. With regards to their concern with the significance of currency risk involved, the management team behind Continental should not be bothered with the fact that Fintelco’s revenues would be dominated in pesos while its liabilities, interest expense and programming costs would be dominated in US dollars since the exchange rate between the two countries has been pegged by the Argentine government.

PC Security Essay Example | Topics and Well Written Essays - 500 words

PC Security - Essay Example McAfee is devoted to ensure our PC security as well as aimed to offer a variety of free McAfee tools to help us in our software development methodologies. In this scenario the web based platform of the McAfee security systems offers effective support and capability of using and downloading state-of-the-art technology based systems for the better management of security and privacy aspects. For this report I have selected three McAfee PC security management utilities for the overall analysis of PC security. These tools are available for the trial purpose: (McAfee, Inc.) BOPing v2.0 is a PC security scanner used for the network security and privacy issues scanning for the well-known Back Orifice application program. Additionally, BOPing is extremely quicker as compared to ping sweeper integrated in the actual user program. In addition, this is designed like an alert system that is aimed to inform fatalities that unknowingly encompass the Trojan on their PC. Moreover, it encompasses the capability to inform distinguish infected systems by transmitting them a BO message-box message straightly as of inside the running application (McAfee, Inc.2). Conficker Detection Tool 1.0.8 has been developed for checking the existence of the Conficker worm and recognizing that systems are previously infected. Additionally, this is a high quality tool for the overall assessment and examination of any possible outdoor attack or infection that could lead to possible effective management of security and privacy (McAfee, Inc.3). McAfee Spam Submission Tool 1.0 for Windows NT/9x is a free of cost utility that has been incorporated into Microsoft Outlook program. Additionally, McAfee Spam Submission is aimed to permit users to swiftly and simply transfer overlooked spam sections as well as hidden security hacking spam to McAfee Laboratories for analysis and proper action. Moreover, this is as well a high quality system for the

McDonald's ethics Term Paper Example | Topics and Well Written Essays - 1250 words

McDonald's ethics - Term Paper Example ald s code of ethics likewise promises to intention any private or open clash that may take the position of budgetary , political , social , monetary and natural stance (Mcdonald s Corporation , 2006 , Online ). Mcdonalds will likewise be transparent on the strategy that they use to determination such clash . For this situation , they will be looking to cultivate great association with all the stake holders . On the budgetary additions , Mcdonalds have the moral obligation of proclaiming the comes back to the shareholders in correctness , prompt , transparent and obliged profundity . The guarantee to maintain the US and non US organizations regulations . The guarantee to act without noxiousness , with sensible forethought and with transparent truths that wont be influenced by any second or outsider weight . The partnership esteems business autonomy that they might want to exhibit to any autonomous second gathering reviewers (Mcdonald s Corporation , 2006 , Online Mcdonalds guarantees to settle on the right choices and translations that are without subordination . The code of morals additionally ties the workers to keep up indispensable organization secrecy unless appropriately approved. They have a guarantee that all representatives will have great stream of correspondence. The will be customarily redesigning the shareholders of any monetary matter that effect on the business. Rewrapping the Big Mac McDonalds was provoked to settle on the sudden choice of changing from the clamshell polystyrene cheeseburger boxes wrap to wrap because of ecological concerns. There were purchaser worries that the polystyrene wraps were contaminating natures domain regardless of the possibility that the organization had the capacity to reuse them in the past. They were currently holding the presumption that the wraps were all the more ecologically sound. Today discharges its fourth Corporate Responsibility Report, themed "Dependable nourishment for a supportable future." The

Banana Sushi Outline Essay Example for Free

Banana Sushi Outline Essay How many of you have ever tried or eaten a peanut butter and banana sandwich? For those who have banana sushi is exactly that but much more fun and exciting to do at home. Transition: let’s start by getting ingredients BODY: I. The first step is to get all of the ingredients. A. There are certain ingredients needed to make banana sushi; the first step is to gather them. 1. You will need the peanut butter of your choice (smooth works better) 2. You will need two pieces of bread 3. And you will need a fresh banana Transition: now that we have the ingredients we can get the materials B. There are also certain materials necessary to make banana sushi; the second step is to gather those. 1. You will need a butter knife 2. You will need a rolling pin 3. And you will need some type of cutting board. Transition: Now that we have both the ingredients and the materials to make banana sushi we can start making it! C. Now you can start making it. 1. The first step is to cut all the crust off of the bread and dispose of it, then to lay the edges of the bread on top of each other and flatten it together with the rolling pin. 2. The second step is to then take the butter knife and spread the peanut butter over the bread. . The third step is to take your banana, peel it and cut it into coin size pieces and lay them neatly on the bread covered with peanut butter. 4. The final step is to roll the bread and then cut it into sections   The three steps in making banana sushi: A. The first step is gathering the ingredients B. The second step is gathering the materials C. The third step is making it. II. Now that I’ve shown you guys a fun new way to eat a peanut butter and banana sandwich otherwise known as banana sushi, I hope you will try it at least once in your life because it’s always nice to try something new.

Supply Chains In The Fmcg Sector Commerce Essay

Supply Chains In The Fmcg Sector Commerce Essay The cadbury is the company which is in production of delicious chocolates the main and famous products of cadbury are cadbury dairy milk, cadbury gems, cadbury 5 star, cadbury Celebrations, Temptations, and Gems. In Milk Food drinks segment, Cadburys main product Bournvita is the leading Malted Food Drink in the country. Cadbury is one of the biggest confecionary company in the world established in 1783. . The operations of cadbury started in india in the year 1948 in the name of cadbury india. At early stage cadbury india was importing the chololates and repacked them before the actual distribustion started to take place. With the popularty and increase in demand now cadbury india owned its maunfacturing unit in thane, pune (induri), gwalior(malanpur), baddi(himachal pradesh) and banglore.its main sales office are located in the new delhi, mumbai, kolkata, and chennai. The corporate offices is in mumbai,wheras the cadbury provides 60000 employment opportunities in over 200 countries including india. Components of supply chain: For making delious cadbury dairy milk and other chocolates the ingridents used as follows: The following incredients are used in the prepartion of the decious cadbury to make the final product of dairy milk the cadburuy needs the raw material which is shown in the table. To full fill this basic requirement cadbury india takes help of local vendors. They do agreemnts or contracts on annual basis and then local vendors supply them this raw materials as per requirements.apart from the cocoa beans which are extermely important for aromatic taste for the cadbury dairy milk it is imported The pure variety of the Criollo tree is found mainly in its native Equador and Venezuela. The seeds are of finer quality than those of the Forastero variety. The actual production process of cadury dairy milk: Harvesting: It is important to prevent cocoa bean from rotting. To pevent those beans from rotting the fruit is actully opened at a frementation site or at a plantation site. Fermentation: After the process of the harvesting the further procedure starts with the fermentation process .it is a decisive in the production of high quality of raw cocoa. Drying; Frist few steps are really important in the making of the delious cadbury.raw cocoa beans conatins lots of water in it .it is important to remove the all water from the cocoa beans to prevent them from rotting . in the drying process, the beans are actually dried in the natural environment where the beans actuallydried in the open air or a sum soaked ground. Cleaning: In this process cocoa beans goes with the cleaning process in which wood particels, jute fibres , sand and finest dust particels are also taken away. To do this process effectively cadbury uses the vaccum equipment. Roasting: Roasting is the actual process which is designed to developed aroma the roasting process is done in the furnace which is 10 feet high above the ground level and where the tempreture is set for the 130 degree celius. Crushing and sheeling of beans: Roasted beans are now broked into medium and small sized pieces as per the requirement in the crushing machine. Blending : It is very important part of the production process. In this process, beans aare weighed and blended according to the special recipies and requirements. In this process the various kinds of cocoa beans which constitute different taste and flavours are mixed together with each other in required balanced ratios. Grinding: In the process of grinding cocoa beans are progrrounded by the equipment which is mainly designed for the this process . in the process the cocoa beans are fed on the rollers where they are ground into a paste which is fine in nature. Because of the heat generation it leads into the pressure an fricition because of which cocoa butter is formed which approxmetely 50% of the bean. Contain bens is melt in this process which is in thick liquid mixture. Then the cocoa paste is prepared with the its natural stong odour , but during the process of cooling it bitter taste gradually sets down. At this stage of production, process gets divided into the two sab parts where as in the 1st part paste is taken into large press machine which extract the butter from it . and the 2nd part cosists of blending and refining processe during which some part gets converted into cocoa powder. Cocoa powder: After the pressing of the cocoa butter cocoa cakes which are left with the 10%-20%proportion of fat. The proportion of fat is depends on the compression intensity. Those cakes are crushed again and with the various stages passses with the manufacturing dark aromotic chocolate obtained which is generally used in the prepartion of drinks . Rolling : This process is completely depends on the design of the rolling mills which are genrally in three or five which are in vertically mounted steel rollers rotate in the opposite direction with the heavy presuation technique the tiney partices of cocoa and sugar down to size of 30 microns where as 1 micron is equal to 1000th part of a milimeter. Packaging of the cadbury: Cadbury installed the new machinery of 25 crs which gives them the better packging for all cadbury product. All cadbury chololates product are sealed with theplastic wrapper inside with the foil . they launched a newely flow packaging system which gives high level of resistances from bad environment and prevents the quality of the product. Distribustion startegy of cadbury: No of distributors: 2100 distributors with the contract of 45000 retailers across india. Retail outlets: shops and supermakets restaurants and cafà © cinemas and theatres theme parks. Installed coolers and vans : Cadbury installed a coolers and vans with the it distribustion network. This system helps in the season of the summer as it helps to prevent quality of cadbury. Part :2 Different invovled in the supply chain of cadbury: All cocoa operation done by cadbury is carried in tamil nadu. Generally cadbry india make a contract with the local framers to supply them a cocoa for the production of the all cadbury products. All items used in the production process of cadbury are very perishable in nature it cant be stored for longer time not even two to three days also if the raw material is not used in time then the product may hae bad and unhealty effects. RISK INVOLVED IN SUPPLY CHAIN MANAGEMENT AND METHODS TO OVER COME THEM. In todays dynamic world the manufactured product of a company faces many risks. Supply change management is a very vital process managed by the company. It involves all the process stating from warehousing of the goods till making the product available to the final consumer. The risk involved or the unexpected events posed to supply chain are as follows:- Risk involved in material handling: handling of finished goods till the time they reach the final consumer is a very critical process. Any miss handling of the product might damage it and will lead to loss to the company. If the employee is not efficient in transporting the goods from one point to another or is not well equipped or lack in knowledge in handling the product he can cause damage to the goods. Risk involved in storage: when the goods are ready they need to be stored in warehouses till the time the distributors can collect them. When the goods are placed in warehouses they need to be counted and stocked. If the stock is not recorded properly it can lead to loss to the company and can also lead to conflicts between the distributor and the company. The warehouses where the goods are stored should be according to the requirement of the type of goods manufactured. If the product is perishable and if the cold storage does not have a power back up then if there is a power cut the goods might get damaged. Risk involved in transportation: transportation of the goods is a very important step involved in the supply chain management. When the goods are transporting they are openly exposed to different types of risk such as vehicle accident, robbery, road hazards, etc. Risk involved in demand forecasting: when a company invests in a particular product it forecasts what will be its demand in the market. Based on that data it then manufactures a product. Forecasting is a big gamble and hence is also a very big risk. If the forecasting is happens to be right the company enjoys good profit but if the forecasting fails the company faces heavy losses. Risk involved in material supply: To manufacture a product on time it is very important that the raw materials reach the factory on time. If the supplier does not provide the raw materials on time the production process will stop or be delayed. This involves risk of time. If the order is not finished on time the distributors might not buy the product and the company will then face very heavy loss. Hence supply of raw materials on time is very important and risky factor in supply chain management. Risk involved in customer service: building a good customer relationship is a key to the success of the company. If a customer is not satisfied with a product performance and needs to replace or repair it he needs to be provided with a customer care unit. When the customer returns a product the process of reverse logistics starts. If there is inefficiency in delivery the customer a good service he might never turn back to the company again. Hence the service provided to is not satisfactory it faces the risk of losing a valuable customer. Risk involved in packaging of the product: proper packaging of the product is very important. If the product is of perishable nature and is not properly packed it is exposed to the polluted environment which can stale the product before reaching the customer. The risk here is to the goodwill of the company. For non perishable goods if the goods are not properly packed it might be difficult to handle and transport them. If the transporter is not able to handle the goods properly he might damage the product. The risk involved here is companys cost of production. METHODS TO OVERCOME THESE RISKS Insurance: In todays world insurance is like a boon to the manufacturers. There are different types of insurance which a manufacturer can do to avoid losses due to different factors such as damage or loss in transportation of the goods, warehousing of the goods, etc. Insurance gives the courage to the manufacturer to take risk in business. Packaging: if the product is properly packed the manufacturer can avoid the risk of damage to the product through environment or improper material handling of the finished goods. Efficient man power: if the employees involved in the manufacturing, transporting and handling of the product have sound knowledge about the whole process they are indulged in the risk of unnecessary damage to the product is avoided. Efficient machinery: machinery is a vital part in manufacturing and handling the goods. If the manufacturer keeps updated machines he can finish the production on time and avoid any risk of hurting the relation with the distributor or damaging its goodwill. Proper information system: demand forecasting is done from all the data that is collected through information system. If the information received is proper and up to date the risk of wrong judgment is avoided. Hence the company is less prone to losses. NEW TECHNOLOGIES USED BY CADBURY After the pesticide case that happened with Cadbury it went through allot of changes in supply change process of the product. The new technologies it used are as follows:- New package form: after this incident took place the company in the year 2004 announced that the packaging of its dairy milk chocolate will be completely changed. It said that the chocolates will be now packed in a wrapper which is said to be impenetrable. Direction to the consumer: the company now states all the information on the wrapper of the product that will lead to its contamination. It specifically states the minimum temperature needs to be maintained for the best results. Use of new software : the company uses new software such as the SKEP solutions by DynaSys and other software named SAP in 1999, these software help the company in providing supply chain planning solutions to the company. Use of better storage facilities: due to the perishable nature of the product the company has now focused on its storage. Now even during the transportation of the chocolates from the factory to the distributors the transportation is done in cold storage vans. This avoids any risk of the product getting harmed in any way. Supply chain network: Supply chain network is very important part of any business.supply chain management basically means the provision of the product to the ultimate consumer.cadbury is the market leader in supply of the chololates in india as well as in abroad. We will launge our product for the first time in the indian markets to be on a safer side we will distribute our product at very local and regional area. We can design a supply chain network our product as follows. If we want to distribute our product on lacal level then we can design our supply chain network as described as above. Here the total network of supply chain network can be described. The chain will start with the process of manufacturing of chololates of different falvours basically vanilla, strawbery and chololate falvour. As we eneterd in the business newely to cut down the cost of supply chain we will established the call centres at regional level.by doing this we can avoid the caryforwarding agents which will help us to maintain our costs. After establishing the call centres at regional level we will do promotional activity to promote our chololatesat local level. Here comes the second part of our supply chain network and that is retailers . retailers will play the most important part here as they will give us call when they want to place a order with us. By doing this we can avoid the wholesalers in our network. As everyone know chocolate is a very delecate item in nature which very perishable in nature. By establilng the call centres we already avoided the carrying forwarding agents and with the help of the retailers we avoided the wholesalers, here we benefited in two ways: by avoiding the carrying forward agents and wholesalers we avoid the miss handling of our product by which the the quality of chocolate will remain constant untill it reaches to the final cutomers. It will save our cost in the manufacturing ,and in supplying the finished goods as retailers will give us order we will prepare the chocolate according to their demand by taking this into consideration we can handle the inventory management effectively and losses occurred because of the perishability of raw material can be avoide in some percentage which will benefited to us. After placing the order by the retailers out of the 20% of the total payment retailers will pay advance payment online .this will gives us assuratey in the order placement also it will provides clear payment information of any retailer and it will give transprency in the mode of payment. After placing the order and the all manufacturing process the second most important part comes into picture and that is the distribustion part. As we already removed the barrier of the caryforwarding agents and the wholesalers we can distribute our product very easily to the retailers. To do distribustion effectively we will hire the GATI transpoters to distribute our product to retailers. We will do the conttrats with these transporters on anually basis .GATI have a wide distribustion network which will help us in distribution we can a hire a specially designed vans with the air conditioning technology which help to reatin the quality of our product untill it reaches to the ulimate customer. At the time of order placing retailers will give us all information regarding the delivery of goods and with the help gati we can establish a deep and wide network of distribution by which we can deliver a better product in low cost in early time. Aftre reaching to the retailers we will provide them a refigerator facility which will help to maaintain the lower tempreture which will help ful in retaination of quality of our product . Order processing : Order processing the basic and important part in any supply chain management. It is a highly automated area and broad in nature. Order processing is nothing but it is all about geeting order from customers , checking the order status which is made by customers .basically it is a process where filling the order and making it availble to the customers.checking of inventory status, customer credit, invocing and accounts reciviable falls under the order processing. It is a key area of customer attention if order processing of the any organisation is effective in nature it will create a positive impact on the customers perception of service and it will create a favorable response in the form of statisfaction. As we are dealing perisable item that is chocolate we decided to distribute our product at very local and regional level to maintain the quality matters. Here retailers and customers will feel very statisfied about our product as will make chocolates as per the demand made by the ret ailers and ultimately customers. By establishing the exculsive call center service for our retailers we can establish a close realtionship with the every retailers by doing this wee will come to know about the customers expectations about our product and also the suggestions wemwill helps us to modify our startegy. As chocolates will be made by an order it will definitely reduce ourr inventory cost as all raw material which are required in production process it si a perishable in nature the loss occurred by inventory will less then other orgaisations.by avoiding the wholesaler and carry forwarding agents we already achieved the succcess as a loss occurred by mishandling will be less. With the technological avdvancement we will change our order processing system. We can use exclusive methods of order processing like EDI (electronic data incharge ) EFT (electronic funds transfer) the whole process of the order processing will be faster, Easier, and efffective because of this whole sys tem we gain the customer attention and retantion also. Because of this whole new development in order processing which we going to adopt will help us to maintain our timing factor which will create a favorable response. Taking into the considertion of the new technollogy Of EDI we will achieve following benefits: Paperwork will be reduced because of which filling process will be easy . Accracy will be improved because of reduction in the manual processing. Speed of order transmission and other data will be increased. Opportunity for proactive contribustion by purchasing because less time is spent on clerical task. Information will be availble at any point of time. Workload will be reduced and accuracy will be incresed of other departments because of linking through this process and other services like bar coding inventory and electronic funds transfer. Reduced inventory cost because of improved accuracy. Inventory mangement : Inventory basically consists of the : Stores inventory which is consists of the raw material used in production process ,spares and other components. Work in process which is consist with the semi finished goods lying mostly on factory floor. Finished goods consists of the goods which are lying in the store prior to despatch for sale. For the effective inventory manangement control regarding our our product it is really very important for us to take care of raw material as requird raw material of our product is very perishable in nature .so we will control the stor inventory by ordering only that quantity of raw material which is actually required for the production process. We will acquired our raw material from the local vendors which will be near to our production unit. This will helps us in time management and it will also helps us to avoid the qualitative loss occurred during the transformation of the raw material to the fifnshed goods. To mange inventory control effectively and taking the risk factor into the consideration we will order only 2% more of the total requirement of the raw material. This will helps us to insured the loss occurred during te second stage that is work in process. After completion of all production process the finshed goods will be sent to the gati transporters .by doing this three s tage inventory control we can achieve the following benefits: We will get the time lead We can analyisis the delivery time ; We can eliminate the low trunover/ obselete items. We can analyisis the customer demand and the its characteristics. Successful plaaning in the demand forecasting by predetermined logic. Re-enginerring inventory mangement practices which also includes the warehousing and transpotation. Inventory mangement also include the delivery of the goods at right time at right place to the right person.if we want get succedd in the inventory mangement we should adopt the certain advance routes of distribustion.like we can take the management party orders where we can supply our chocolates to the management institues where corporate programmes are arranged by doing this we can actually reach to the customers. Ware housing : Warehousing is also an important part of the any logistic sysytem.ware housing is important because it provides a desired level of customer service at lowest possible of total cost . warehousing can be defined as that part of the firms logistics system which stores the products here product means the raw material, parts, goods in process, finished goods at the between point of origin and the point of consumption , and provides informationto the management on the status condition on the items which are stored .warehousing of the product has occurred because: To achieve the transpotation economies and production economies. To maintain the source of supply. To meet the changing market condition. Helps to provide customers with a mix of products insteaded of a single product on each order. It helps in provision of temporary storage of materials to be dispossed or recycled. In our case ware house is extremely important as all raw material required for the production process is highly perisable in nature . not only the raw material but our finished good is also perishable in nature. In the production process also it ie really important to maintai the particular tempreture of the product .to retain the tempreture which is directly related to the qulaity we will designed the cold storage warehoousing system where our raw materials and the finished goods will be stored. TRANSPORTATION: since the business of our product is limited till the local level and is done on a small scale I would not spend much of my capital on any high grade transport company. There are many small transport dealers with whom I can get into a short contract. Even though my business is of small scale it is still very important that my goods are transported on time without damage. Hence I will choose the best local transporter for my goods who is efficient in his work. uninterrupted transport of goods will help my business and goodwill to grow. MATERIAL HANDLING: material handling is a process which involves procuring raw materials to convert it into finished goods. The raw materials that I would require to manufacture my chocolates would be milk, cocoa and sugar. Milk is a perishable product; it cannot be bought in bulk and stored for a long period of time. Hence I would need to find a supplier who can provide me milk on daily basis. It can be from dairys like the modern dairy in pune or diliwaala. Who has the capacity to provide milk according to our demand. Since mine is a small company the capital available is also limited hence I would choose the supplier for cocoa and sugar through bidding method. The supplier that would provide me my raw materials at the lowest cost I will do business with him. Although cocoa and sugar are perishable products they can be stored for more than a week hence placing the order for raw materials becomes easy. The main customers for local chocolates are the small retailers or the kiraana shops. I would appoint agents who can sell my products to these shops and if there is any problem with the product, i.e. if they find it stale or expired they can return the product to my agents who will then later submit the returned product to the company. The kirana shop owner can adjust the amount at the time of next order. INFORMATION SYSTEM: since my company has a small scale business it will be difficult for me to heir large survey companies. Hence my key information tool would be local market survey and mouth to mouth information system. For the information of raw materials suppliers I can search it online or through local market networking. Getting information or feedback from the customers can also be very useful for the growth of my company. Since my capital limited I cannot set up a call center for the customers but I can open a P.O. BOX number where the customers can write their suggestions or queries. Information for the labors required for the company can be attained from the local contractors or thekedars. Who can also help in providing laborers on daily basis. Logistics in packaging: It is important that the packaging of product should statisfy the provisions of the law . It is important that it should meet the requirement of the carriers who transport the goods. It should be kept in mind the material handling equipment used for the moving product in the logistics chain. In case of the of our product we should be extremely careful because of the perishability of the product. To retain our quality of the our product we will used the following pacaking system, The final prouct will be firstly wrapped into the aluminium foil paper . with the protection of the foil paper we will be secured from the qualitative loss which can be ooccured during the transfer of the goods . After wrapping with the aluminium foil next ppackaging procedure will be start with the wrapping up the paper around the aluminium foil which help in protection. The next wrapping procedure will be of the plasctic paper which will be of high desnsity and approved by the government laws. The fianl packaing of the product will contain all the infoarmation of the company and the product . the manufacturing process and the raw material used ,the manufacturing as well as expiry date and other information like quantitative value of the raw materialand other infoarmation. Conclusion and recommendations: Conclusions: Supply chain mangement is the most imporatnt part in the business. From this assignment we understood the inbound and outbound logistics of the chain mangement.we also understood how actually cadbury is made in the factory their distribustion startegy . Recommendations: If cadbury wants to spread their market and want to get connected with thethier customers so they can actually take order from management institutes for the monthly parties which generally occurred in the monh end. Apart from it cadury can actually introduced various falvours in th cadury dairy milk falvour.

Providing British Airways Plc with a strategic plan

Providing British Airways Plc with a strategic plan Executive summary: This essay is formed for the purpose of providing British Airways Plc with a strategic plan to apply over the nearing future. British Airways is the UK market leader in the Airline industry. It has faced ever-increasing competition over the past 10 years resulting attrition  in their market share. The report commences by analyzing the current internal and external environment of British Airways. Through strategic evaluation we have suggested that BAs focus on their primary service delivery to refurbish their competitive benefit within the industry. This will require applying a grouping of two strategies; a public processes strategy and a strategy focused on technological development. The public processes strategy was a consequence from a number of industry basis demarcating BAs turn down in customer fulfillment. The technological development strategy corresponds with the regeneration of BAs aircrafts and will further improve on the whole consumers satisfaction. Introduction: The main aim of this report is to direct British Airways strategically using the current strategic position of the company and the internal and external environment. After analysing the companys position both externally and internally using appropriate tools, a final design is created giving a set of strategic options to the company. Finally an appropriate strategic option is evaluated and the methods of implementation are discussed. British Airways is the UKs largest intercontinental airline. In addition to scheduled services, BA is affianced in the process of international and domestic carriage of cargo and parcels, and additional services. In association with code share and franchise partners, BA fly to more than 300 destinations, and carried more than 33 million passengers, earning over  £8.7 billion in profits in 2007/08. Employee population in March 2008 was 42,377 people. After being privatised in 1987, BA has been a competitor in the market and has held a place worldwide. In the recent, BA has been named the worlds first airline to take part in a proposal to reduce greenhouse gas emissions in 2002 and to allow passengers to print online boarding passes in 2004. Willie Walsh became Chief Executive of BA in 2005. He has focused the company through the completion of Terminal 5 at Heathrow, amongst other new initiatives. In spite of global economic down BAs future as an international business organisation, looks promising. Current Strategy: The company uses 5 strategic goals for the year 2009/10. They are basically to be the first choice airline for the long haul premium customers, to deliver an outstanding customer service at each and every point, to grow their survival in key global cities, to gain a leading position in London, to meet their customer needs and to improve their margins through new revenue streams. Long haul premium customers are considered to be their key to their profitability. They will use their deep understanding of what is required to be their airline of choice to drive the design choices on product, network and service. They will also maintain a strong presence in the cargo economy and short haul segments, which play a critical supporting role. Their customer-facing staff will be passionate about delivering outstanding customer service. They are planning to build through a revolution in the way they lead, train and reward, so that all customers, on all routes and classes, enjoy a premium experience. They will invest both in improvements targeted at premium customers, such as service training, and in those benefiting all customers. They aim to provide the best global connectivity for customers. They will build their presence in the top global cities, either directly or through their expanding network of airline partnerships. Despite the fact that the established global cities such as London and New York remain critical, they will place a special emphasis on developing their position in the global cities of tomorrow. London is the worlds biggest and most competitive international air market. Ensuring Heathrow remains a world-class hub vital enough to give them a strong London base to serve the largest international long haul markets. To support this, they will look to influence government policy decisions, and work with the airport owners on the continued development of the infrastructure. 1. External Analysis: This section indicates the external environment of BA as it is very necessary for an airline industry to remain updated about the external environmental factors. It also highlights the position of the industry, its competitors, and its capabilities to meet the current and future challenges. 1.1 PESTEL Analysis: 1.1.1 Political: Heavy regulation from the UK government has been a major challenge to the company. Hence, it is essential for BA to comply to the rules if the company has to continue operations. Moreover, since the government has increased security due to past terrorist threats, sufficient security measures should be in position to ensure consumers self-belief and competitive advantage should be maintained. 1.1.2 Economical: Due to global economic crisis, world growth is projected to just over 2 percent in 2009. The value of Pound has begun to slide especially against the Euro. Possible reduction in the amount of business travel as companies are cutting costs and using alternative means of communication such as teleconferencing. Hence BA is vulnerable as an UK operating airline to a poor exchange rate. Oil prices have been declining by 50 % since their peak retreating to 2007 levels. Decline in fuel price will obviously strengthening of the dollar changeability in oil prices and exchange rates will directly affect BAs cost base. UKs consumer spending had its sharpest decline for 13 years between July and September 2008. Hence there is an expectancy of more intense competition in the near future. 1.1.3 Social: According to the national statistics online, The UK has an aging population since the past decades. Potential opportunities may arise, as older generations have more time to spend on leisure activities such as international travel. At the same time the increase unemployment may also led to increase in the bargaining power as an employer 1.1.4 Technological: A recent survey discovered that 34% of online clients plan to use price comparison sites more in 2009. This clearly reveals that there is an increase in consumer awareness and therefore bargaining power of the same may also increase. Online booking services and check-in is becoming popular in the airline industry. Hence BA must ensure that they stay up to date with these technological progress at the same time as avoiding becoming overly reliant, as this may separate certain consumer markets (i.e. the elderly) who dont feel contented using such technology. 1.1.5 Environmental/Ethical: New legislation is being implemented every year. Due to tighter environmental rule the operational costs may increase each year for the company. Hence, BA should be aware of both Noise pollution controls, and energy consumption controls. Due to limited land and for growing airports expansion is difficult. Further expansion at Heathrow is difficult as it may affect the Londons agricultural area. Due to this the company should concentrate on limited capacity aircraft and effective utilization of capacity. Failure to implement an incorporated environmental strategy could lead to an unfavourable effect on the BAs reputation and income. Cancellations of flights and loss of baggage, such ethical issues could have a negative effect on reputation if left unsettled 1.1.6 Legal: Limitations on mergers will have an impact on BAs proposed alliance with American Airlines. Recognition of trade unions and industrial action e.g. Cabin Crew strikes are necessary if the company has to withstand in the global market. Good employee relations are essential if BA wants to avoid industrial action and interrupted operations. Open Skies Agreement is a colossal opportunity for BA and its competitors to freely transport aircraft between the EU and US. 1.2 Porters Five Forces: It is imperative to analyze the competitive nature of the airline industry to measure the position of BA. The Five Forces tool will be facilitate BA to make strategic decisions in order to increase the effectiveness. 1.2.1 Competitive rivalry: BA provides frills for both long haul and short haul flights. Within long haul there is a little isolation between the BA and their other competitors, in terms of price and service contribution. The short haul market is more uneven with many small competitors. Strengthening of competitors has increased the competition. Direct competitive rivalry is severe, e.g. Virgin Atlantic has a website opposing the proposed strategic coalition of BA and AA. Hence it is found that BA does not suffer in its sector due to its competitors. 1.2.2 Power of Suppliers: BA is benefited by a high bargaining power since there are two aircraft manufacturers. The sole supplier of fuel to the airport is being permanently stopped by the company. The existing users get the top priority in landing slots according to their historic rights. Trade unions help BAs employees by providing them collective bargaining, in order to increase their bargaining power. Hence the power of suppliers does not affect the BAs efficiency in the means of its suppliers. 1.2.3 Power of Buyers: The company is found to be more concentrated on its suppliers than the buyers. This is because they have a very little bargaining power. Enhanced usage of internet has enlarged the awareness and interface between the customers. 1.2.4 Threat of New Entrants: High environment regularity requirements and high capital cost requirements are the new main barriers to the company. The failure of new airline companies such as XL and Zoom is likely to discourage new entrants 1.2.5 Threat of Substitutes: There are a few direct substitutes for short haul flights such as euro star and ferries. No notable substitutes can be found for long haul flights. 2. Internal Analysis: It is now important to analyse the internal environment in order to create the suitable strategies. 2.1 Resources and Core Competences: It is derived that a companys competitive advantage and superior performance is calculated from its independent capabilities. The resource based view emphasizing BAs resources and competencies is summarized below. 2.1.1 Resources: The company runs 245 aircrafts covering over 550 destinations. Additional services such as BA Holidays The London Eye Company, has been a fruitful resources for the company. The company is well equipped with an International Customer Database which helps them to keep track on the latest customer information. Partnerships Alliances with one world including American Airlines, increase the companys wealth against the resources. Sole access to LHRs Terminal 5 is a huge boon to the companys brand image. BA is renowned globally as a reputable brand, resistant by its long-lasting survival within the Industry 2.1.2 Competences: The company has its own training of ground school, flight simulators, and cabin safety training which holds the favourable part in its core competences. The company holds the capability to fly and handle passengers safely on different routes (Open Skies). Their subsidiarys aircraft never have more than 64 passengers per flight, with one flight attendant per twelve customers. They also hold the name as the first UK airline known as a training centre by the City Guilds, educating all cabin crew with NVQ Level 2. 2.2 SWOT Analysis: 2.2.1 Strengths British Airways is a well-reputed brand name that has achieved constancy and conviction from its customers. Modern culture enables BA to take full benefit of technological developments such as, online sales, in house check in. BA has a worldwide geographic exposure with excellent communication with strong international coalitions. 2.2.2 Weaknesses BA has however to have recovered from events such as the Iraq war, the 2001 and 2005 terrorist attacks because of its dependence on international air travel. But the hazard still remains. BA continues to have enormous debts. Recent job cuts may have a harmful effect on BA as in the past this frugality effect has resulted in understaffing and industrial exploit in 2004 and 2005. 2.2.3 Opportunities The increase of internet usage worldwide is likely to further expand BAs online customer base Value-added and pioneering flight services such as sleeper services, will attract more customers as customer prospects are heaving. The current UK government hassles Heathrow as a worldwide gateway and proposes a third short runway and sixth terminal be opened by 2020, which will also promote BAs brand image. 2.2.4 Threats Low-cost airlines continue to benefit from strong growth and power in the market and new entrants and the probability of them being issued with long-haul licenses could create a further hazard to BAs market share. The continuing increase and variation in fuel prices may threaten them with regards to not attaining a profit margin of at least 10%. Customers are still vigilant of the threat of repeated terrorist attacks. With the increase of rivalry in the low-cost airline market, more companies may focus their strategy on high eminence and hence increase the direct opposition for BA. 3. Analysis of Strategic Options: Based on the scrutiny performed the five most viable strategic options will now be measured further in terms of aptness, adequacy and viability 3.1 Strategic Option 1 Development to People procedures: The study highlighted the most recent negative attention both internally and externally. The Resource Based View and SWOT are identified as BAs public condemnation for poor customer service and impediment management and disapprovals following a number of unhelpfully handled employment associated cases. A people progression strategy may reconstruct brand image and stakeholders self-assurance. 3.1.1 Aptness: Looking at the current economic environment, unemployment is increasing. Therefore, the hazard of industrial action and acquiescence are less possible at this time. BAs current strategies are to stimulate, employ, support and develop employees, together with recuperating baggage handling and delay management. Enhancement in internet usage, with more consumers and self-governing services reconsidering and contributing feedback. Better customer relations may improve such systems. 3.1.2 Adequacy Staffs and consumers are expected to invest high interest into the growth of their relations with the organization due to the negative past experiences. Skytrax emphasizes that customer relations is an important measure for consumers when selecting airlines, increasing the prospective of high profits. 3.1.3 Viability The Resource Based View shows an global consumer database. Admittance to such information could help BA in market research and customer relationship development based on conclusion. The industry and organization is highly combined, and are likely to increase support from this exterior body when strategically increasing employee relations. 3.2 Strategic Option 2 Enhanced Environmental Position. As recognized within the PESTEL analysis, environmental concerns are becoming increasingly important. An involuntary strategy as a result could be suitable to construct an improved environmental place and go beyond the requirements of parameters such as the climate change. 3.2.1 APTNESS BA profits from a resonance brand image which would be further imposed by this strategy. This would make sure that BA remains a strong global contender by making sure they are meeting changes in socio-economic actions. Customers are becoming more environmental responsive and this strategy would at least make certain that BAs market share is not negotiated if competitors go in a parallel direction. 3.2.2 ADEQUACY Changes in customer choices point out a sharp anxiety for the environment. Therefore this strategy is short risk, especially when attached with a low scale of uncertainty. In addition, this strategy will make sure that BA is recognizing and meeting customer demands. As the necessities of environmental rules are repeatedly increasing, it would be valuable for BA to be the first hauler in the industry and make changes prior to any of its competitors. 3.2.3 VIABILITY Assets may be better engaged elsewhere, as spending in environmental strategy may not increase profits. BA must be certain that it will be able to successfully follow such a strategy as if it would not succeed it would be open to public enquiry which could break its current strong brand image. 3.3 Strategic Option 3 Enhanced Technological Position. The technological capabilities of an airline is increasingly disturbing consumer choice of airlines, from both holiday and business fliers. Better development of the in-flight services will improve their overall service, increasing long-standing profits. 3.3.1 APTNESS The in-flight entertainment amenities need to be greatly enhanced and become more consistent. This will guide to a long-term development in the number of passengers. Many of BAs major competitors are beginning to bring in basic internet facilities on selected flights. Therefore it is in its importance to keep up with the rivalry and surpass it by bringing in internet access on all flights. BA is at present on a service of one flight from London City Airport to JFK, New York. BA also needs to contend with other modes of travel, which already have internet capabilities. By applying the strategy, BA can refresh its image even as maintaining conventional principles. 3.3.2 ADEQUACY Wide-range testing has found the internet connection to be consistent, with loss of connection only taking place for a couple of seconds during unfavorable weather conditions. Project accomplishment takes only 3 days per plane. 3.3.3 VIABILITY Possession of the operations is less expensive and more dependable than the Abandoned Connexion service offered by Boeing. BA has a sagging resource in the technology section needed to apply this strategy. BA must implement this technology first time effectively otherwise, it will receive serious denigration and could mess up its long-standing image 4. Conclusions and Recommendations: On the examining the strategic options it has been determined that before growth strategies are followed BA should concentrate on protecting its current market place and attaining elementary service class. Based on this the people progressions and technological development strategies are believed most suitable for performance. British Airways remains vigilantly hopeful about its future prospects. However, it is sure that significantly more work lies further on if the airline is to accomplish their goals. The FSAS plan integrated by BA resulted in substantial cost savings, and also raised funds to repay debts. The objective of the FSAS plan was to achieve a 10% functioning margin and hence more recent cost cuts and job losses have been made by the CEO in order to achieve this. In air travel, the fact of success or failure depends on peripheral factors, with BA suffering badly in the consequences of the 2001 and 2005 terrorist attacks, the war in Iraq and the worldwide economic slowdown. However, the one most important external factor is the cost of fuel. Fuel costs are continuing to rise and this is likely to both corrode income and hoist prices for BA. Rising prices could rest BA in a detrimental position, particularly given the continued fame of low cost airlines. The CEO must understand that the important growth area for BA is likely to be in value-added services. In some parts, BA found that it could improve consumers experience while deducting costs, such as in its rising up of online sales. Other value-added services are likely to see mid-priced flights being improved, as air travel persists to become more competitive. On the whole, BA must continue to endeavour to reduce costs and improve customers and employee fulfilment.

Cuba, Spain, and the Road to Independence :: essays research papers

Cuba, Spain, and the Road to Independence During the Little War, fought for the independence of Cuba, Spain used propaganda to cast that the war was not a struggle for national independence but one for black supremacy. Spain manipulated the idea of a national war, with the objective to fight colonialism, into a race war with the objective of blacks uprising against whites. Cuban independence activists, therefore, campaigned diligently—mainly through writing—to negate Spain’s representations. Writings of the Ten Years War were conceived as lessons or guidelines to help pave way to a new revolution. Writings also helped reevaluate the image of the black insurgent into one that was more heroic and less threatening than that of the image depicted by Spain. Like their white counterparts, writers of color were critical in constructing these representations, but theirs were more active for black citizenship and therefore, differed from the portrayals of the passive insurgent created by white intellectuals. What ever the difference in representation however, the writings of the harmless black insurgent as well as the nation’s struggle for independence, where blacks fought alongside with whites in union, invalidated Spain’s arguments about the racial dangers of rebellion and the impossibility of Cuban nationhood. Essays and memoirs of the Ten Years War were written by authors who saw their works as writings for a new generation of Cubans. They sought to motivate patriotism with stories of courageousness, and achieve new successes through the telling of past mistakes and failures. They wanted to depict the first war in a way that would inspire activists to prepare for the next one, and by doing so, writings of the old war became a medium in which the course of a new revolt would be influenced. Writing then became more then just words on paper; it became a weapon that was fundamental to the strategy of insurgency (115). Spain, in an attempt to suppress insurgency, was spreading the propaganda that if Cuba revolted, its colored supporters would transform the struggle for an independent republic into a racial domination by blacks. Therefore a strategy was needed to reevaluate the black insurgent who was depicted by Spain as the leader of the dreaded race war and the black republic. Through reexamination, separatist writers were able to neutralize that figure into an acceptable component in the making of the Cuban nation. One transformation is of a slave named Ramon, who went from being the cause of the death of Carlos Cepedes’, the leader of the first insurrection, to a faithful and trustworthy servant.

Transcendental And Anti Transcendental Movements Essay -- essays resea

Transcendental and Anti-Transcendental Movements During the New England Renaissance period of 1840-1855, literature underwent two very distinct movements known as Transcendentalism and Anti-Transcendentalism. Both movements were very influential and consisted of authors such as Ralph Waldo Emerson (Transcendentalist) and Nathaniel Hawthorne (Anti-Transcendentalist). Concentrating their ideas on human nature and intuition, rather than on logic and reason, both these movements served as a flourishing revolt against previously accepted ideas. The Transcendental movement focused its ideas on the essential unity of creation, the pure goodness of humanity and in individual intuition as the highest source of knowledge, rather than sensory experience. Optimism dominated people's thoughts and was shown in the ideas of the Transcendentalists. The Transcendentalists believed deeply in human potential and in the purity of Nature. Truth, they believed, was also reflected in Nature and how it made you feel, and Nature was a reflection of the beauty of human nature. They focused on the possibilities of the human spirit and the capability of it reaching the "Over Soul". The "Over Soul" is the so-called state in which all beings (Nature, God, and Humanity) are spiritually united. During this movement, individualism, self-reliance, and rejection of traditional authority were also highly st...

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The internet is a wondrous creation and the world is progressing rapidly ever since things have become available with just a click. It has an impact on our daily lives every day in more ways than one. With the use of internet, life has become easier and smoother and almost all required information are at our fingertips. Before the internet, communication was done in 3 ways; face to face, written correspondence and through phone. Before mobiles there were landline telephones, and before that were telegrams and even before we had the ever so reliable system of the mailing letters via horse. Sending letters has to be one of the oldest ways of long distance communication in our society. Letters have been sent as far back as biblical times. Yet now we have a countless other ways to communicate: email, text, instant message, Facebook comment/reply/message, video chat, Face time, the list goes on and on. In fact, communication tools such as Face time are practically replacing face to face conversations completely. Not that any technology will ever replace the experience of sitting face to face with someone and having a normal conversation, but it’s not like technology hasn’t taken any other aspects of communication and transformed it. But then again none of this wouldn’t be possible without the internet and the way it can allow us to communicate with other individuals from the farthest corners of the planet. We need the internet more than anything in today’s society and if somehow the internet were to just disappear out of thin air, the lives of millions of people would forever be different in all the wrong ways. The internet is the way of the future for communication, and the future starts now.